{"id":27,"date":"2002-08-21T22:58:08","date_gmt":"2002-08-21T22:58:08","guid":{"rendered":"http:\/\/plan.thewoottons.com\/?p=27"},"modified":"2002-08-21T22:58:08","modified_gmt":"2002-08-21T22:58:08","slug":"giving-credit-where-credit-is-due","status":"publish","type":"post","link":"https:\/\/plan.thewoottons.com\/?p=27","title":{"rendered":"Giving Credit Where Credit is Due"},"content":{"rendered":"<p>I&#8217;ve come to a conclusion, a conclusion that every store in the world<br \/>\nhas yet to grasp: personal credit card swipe machines are useless &#8211;<br \/>\ntotally and utterly useless.<br \/>\nYou know the kind.  Stop by the cash register of any store, be in<br \/>\n<a href=\"http:\/\/www.bestbuy.com\/\">Best Buy<\/a>,<br \/>\n<a href=\"http:\/\/www.walmart.com\/\">Walmart<\/a>,<br \/>\n<a href=\"http:\/\/www.sears.com\">Sears<\/a>, or<br \/>\n<a href=\"http:\/\/www.giantfood.com\">Giant<\/a>,<br \/>\nand an innocent looking grey or black box awaits a quick slash of your plastic,<br \/>\njust peering at your card like a hungry animal.<\/p>\n<p>Life (at least life in the middle to late nineties) used to be simple.<br \/>\nRing up my order, grab my plastic, and hand me the paper to sign.<br \/>\nThe transaction between myself and cashier was quick, simple, and<br \/>\nlargely the same from one store to the next.  If you are lucky, they<br \/>\nmay even glance at your signature and comment that you look nothing<br \/>\nlike you do on TV.  Debit and check cards were in vogue &#8211; as well they should be<br \/>\n(what is this cash thing I keep hearing about, by the way) &#8211; and<br \/>\nall was well with the world.<\/p>\n<p>The ever present push of technology, however, spoiled this simple concept.<br \/>\nSomeone, somewhere had the brilliant idea of taking the card swipe away<br \/>\nfrom the cashier.  I&#8217;m not real sure on the reasoning here.  Was<br \/>\nthat act of card swiping just too complicated for the average cashier?<br \/>\nIf so, who would think that the average consumer, without the aid of<br \/>\nliterally hours of training, would be up to the task?  Think<br \/>\nof all the time you&#8217;ll save.  Yeah, right.<\/p>\n<p>That someone didn&#8217;t realize that the average consumer is an idiot.  Ever stand<br \/>\nbehind someone trying to figure one of these things out?<br \/>\nDespite the fact that they exist in nearly every store in<br \/>\nexistence, I&#8217;m almost willing to swear that everyone in front of me in line<br \/>\nis seeing them for the first time.  They stare at the contraption like<br \/>\nit&#8217;s<br \/>\n<a href=\"http:\/\/www.physics.hku.hk\/~tboyce\/ss\/topics\/prometheus.html\"><br \/>\nPandora&#8217;s Box<\/a>, tempting its evils to be unleashed.<br \/>\nYou can almost hear the thought process:<\/p>\n<div>\n<p>&#8220;Where do I slide the card?  Do I slide it up or down?  Oops, I must have<br \/>\nflipped it around wrong.  Nope, maybe I had it right the first time.<br \/>\nWhat&#8217;s this &#8211; a question?  Is $3.86 ok?  I think so.  Let&#8217;s see, I had<br \/>\na pack of gum, a bottle of water, and that magazine explaining that aliens<br \/>\nreally do exist.  Or was it two packs of gum?<\/p>\n<p>&#8220;How would I like to pay for it?  There are so many choices.  I could<br \/>\nput it in on my credit card but the hubby might get upset.  I could use<br \/>\nthe  debit option but I&#8217;m not sure what that does.  What about my gas card?<br \/>\nCan I use my gas card?&#8221;<\/p>\n<p>&gt;<\/p>\n<\/div>\n<p>At this point, the cashier normally snatches the card from the patron<br \/>\nand completes the transaction for them; rendering the little machine<br \/>\nworthless.  I happily beam from the back of the crowd.<br \/>\nThank you, kind sir or madam for ending this travesty.<br \/>\nThe machine itself sulks &#8211; its impotency revealed for all to see.<\/p>\n<p>Cashiers seem so relieved when I appear to have a brain (note that appearing<br \/>\nto have a brain is normally as close as I often get) and seem to have a clue<br \/>\nhow to work the machine.  Pause ever so slightly while looking at the display<br \/>\nand a long digit of the cashier is almost certain to work its way in there,<br \/>\nprompting you along, eagerly forwarding this transaction towards<br \/>\nthe next. <\/p>\n<p>The fact that every store has a different one, each with its own tricks<br \/>\nand nuances doesn&#8217;t help the matter.  I&#8217;d sign on the digital dotted line<br \/>\nif only I could see the display through all the ink that is written on it.<\/p>\n<p>The department stores, grocery stores, and this and that stores of<br \/>\nthe world need to stand up and declare that these things are useless &#8211;<br \/>\ntotally and utterly useless.  Your cashiers don&#8217;t like them.<br \/>\nYour customers don&#8217;t like them.  You were duped.  The eskimo bought the<br \/>\nrefrigerator.  The only result is a social experiment that we all<br \/>\nlive every time we make a purchase.  Take them away and lock them away<br \/>\nwith the other failed ideas of the century, like<br \/>\n<a href=\"http:\/\/story.news.yahoo.com\/news?tmpl=story&amp;ncid=581&amp;e=3&amp;cid=581&amp;u=\/nm\/20020827\/tc_nm\/tech_sony_betamax_dc_4\">Betamax<\/a>.<br \/>\nPlease!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve come to a conclusion, a conclusion that every store in the world has yet to grasp: personal credit card swipe machines are useless &#8211; totally and utterly useless. You know the kind. Stop by the cash register of any store, be in Best Buy, Walmart, Sears, or Giant, and an innocent looking grey or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=\/wp\/v2\/posts\/27"}],"collection":[{"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27"}],"version-history":[{"count":0,"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=\/wp\/v2\/posts\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plan.thewoottons.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}